Message from the CEO

Thank you for visiting the website of SUGI BEE GARDEN Co., Ltd.
I am Koichi Yoneda, President and CEO.
We at SUGI BEE GARDEN are a beekeeping company with over 70 years of experience, committed to all aspects related to health. We protect the global environment so that bees and humans can live healthily, and provide Sugi SUGI BEE GARDEN quality honey, royal jelly, cosmetics, and more.
Based in Kumamoto Prefecture, we offer products and services that satisfy our customers through 75 directly managed stores in Japan and overseas, as well as through telephone and internet. We sincerely hope to contribute to the health of our customers, and will continue to do our utmost. We look forward to your continued patronage.

As a beekeeping company, we have been involved in everything from raising bees to harvesting honey and selling it. We never leave anything to others in any aspect of our business activities, and we deliver handmade products directly to our customers. This is because we are committed to the idea that empathy for our business attitude leads to trust in our products.

SUGI BEE GARDEN values the opportunity to interact with customers at its directly managed stores across the country. We believe that letting customers feel trust in the company and products through people, listening to their valuable opinions directly, and making improvements within the company will greatly help the company grow, and we have established a system that enhances the theory of customer satisfaction through our unique direct telemarketing.

Beekeeping activities are heavily influenced by weather and environmental conditions, so it can sometimes be difficult to provide customers with stable products.
I believe that how a company can solve various problems, such as changes in the natural environment, will lead to a structural understanding of SUGI BEE GARDEN.
With a strong will and determination, we will do our utmost to put into practice the development of products that meet our customers' needs, and strive to become SUGI BEE GARDEN that can provide even greater satisfaction to our customers.
That is my responsibility, and I will continue to envision our future as a unique company.

We care about the health of each individual and strive to share our philosophy with our customers.

What we can do to help our customers achieve healthy and comfortable lives is to sustain the strong desire to "stay healthy." To that end, we provide information that is useful for health, derived from the perspective and ideas of a beekeeping company, and deliver it along with our products.
As a beekeeping company that continues to work in harmony with nature, we feel that it is necessary to maintain a healthy product creation process as well. All employees learn about and understand health, beekeeping, and nature, and we make it a priority to share our philosophy and concern for the health of each and every customer on a daily basis.
I personally place great importance on staying healthy, and try to balance my work, diet, and exercise.
The culture of valuing "health" is deeply rooted throughout the company, and SUGI BEE GARDEN also sponsors and participates in various sporting events.

People are the most important asset of a beekeeping business
In order to provide SUGI BEE GARDEN 's unique values to our customers and to society, we focus on "holonic management."
Aiming to become a unique beekeeping company where the individual and the whole function organically, we are working to develop employees who will lead the next generation. The distinctive features of our holonic management are the embodiment of "an organization suited to intellectual production" and "flexibility to respond in real time to environmental changes," as well as "the establishment of ability evaluation standards" and "human resource development to nurture corporate talent" that develop a wide range of skills. We believe that only when these are at a high level can we meet our customers' expectations. SUGI BEE GARDEN will draw on the support of our many customers, and will not be satisfied with the status quo, but will work together as a team to create a healthy tomorrow.

《Video message from the CEO》
President's face image
※Click here to watch the video

SUGI BEE GARDEN Co., Ltd.
Representative Director and President Koichi Yoneda
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