In early May, President Yoneda and the heads of each department flew out from the company's headquarters in Kumamoto Prefecture to Hungary.
The purpose of this visit is to inspect the actual site where the Hungarian acacia honey that we handle is harvested.
President Yoneda shakes hands firmly with the local representative.
During the interaction with local representatives, we exchanged opinions about our popular product, "Hungarian comb honey." There was also a moment when our company's regularly updated social media accounts came up in conversation.
The 'comb honey soft serve ice cream,' which is often introduced on social media and television, uses honey from Hungary.
About a two-hour drive from the capital city of Budapest, there is a beehive for acacia honey from SUGI BEE GARDEN.
To efficiently harvest honey in a vast area, beehives are arranged in a row and honey is collected sequentially using a truck. This is a sight that is rarely seen in Japan.
The frames used locally are about twice the length of the ones we use at our company.
President Yoneda tastes honey directly with his fingers.
The fresh taste of this moment brings an irreplaceable sense of emotion.
Hungarian acacia honey is characterized by its transparent color and a clean, mild taste.
The pure acacia honey harvested from the vast acacia grove was finished with a beautifully light and clear color, as was the honeycomb itself.
A vast expanse of acacia flowers blooms proudly, covering the entire beehive area.
The sweet aroma is said to waft in as soon as you get out of the car. Its refreshing and mild scent is reminiscent of the palatability of acacia honey.
The bees were already in the milky white flowers, enjoying the sweet scent and nectar.
The distance from Japan to Hungary is approximately 14,414 km. The time difference is about 7 hours.
Interacting with beekeepers who, like us, have passionate feelings and beliefs, even from distant lands, has been very inspiring.
SUGI BEE GARDEN proudly presents Hungarian acacia honey.
That transparent honey is a blessing from nature that Hungary, a beekeeping powerhouse, takes pride in.
Please try it once.
▽Official online shop for Hungarian acacia honey▽
https://www.0038.co.jp/ec/products/list.php?category_id=184







